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Videos

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018
Author: Adriana Rocha
September 23, 2018
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Citation

Rocha, A. (2018a, September 23). Smart people meters. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/smart-people-meters


Videos

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018
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Citation

Courtright, M. (2018a, September 23). Consumer data trends in action. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/consumer-data-trends-in-action