Abstract:
The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and real-time programmatic technologies are revolutionizing the ad industry with data-driven and predictive ad delivery capabilities. On the consumer side, we've been witnessing a growing generation of cord cutters and cord nevers (people who skip Pay-TV subscription), and an increasing number of OTT offers. In this new fragmented media consumption scenario, eCGlobal Labs and Immetrica will present a state-of-the art technology called Alldience, a multiplatform audience measurement solution that combines ACR (automated content recognition) and eCGlobalâs mobile community application, transforming mobile devices into "Smart People Meters", with the capability to follow TV Viewers wherever they are, measuring media consumption anytime, on all screens, all devices, and on any platform (TV, Digital, Social Media).
This could also be of interest:
Research Papers
Diaries VS people meters
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Stan Staple, Chantal Mayrand
 
June 15, 1992
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Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Leendert van Meerem
Company: GfK
June 15, 1998
Research Papers
Passive people meters and the ESOMAR codes of practice
Catalogue: Seminar 1992: Media Research Meets The Future
Authors: John Downham, ESOMAR B.V.
 
June 15, 1992
