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Research papers

Business and ubiquity

Ubiquity means "presence everywhere or in many places, especially simultaneously" (Webster's New Collegiate Dictionary), a quality attributed to gods. Global business today demands ubiquity of its players. Theoretically, we can get dose to achieving...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Olwen H. Wolfe
June 15, 1997
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Citation

Wolfe, O. H. (1997a, June 15). Business and ubiquity. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/business-and-ubiquity


Research papers

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Peter Harris
June 15, 1997
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Citation

Harris, P. (1997a, June 15). Theorizing interactivity. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/theorizing-interactivity


Research papers

The new face of marketing

Getting dose to customers, understanding and meeting their needs in terms of products, services and business relationships have been for many years the key corporate success factors. Of late much has changed, companies are now being forced to change...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: David Jamieson
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Jamieson, D. (1997a, June 15). The new face of marketing. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-new-face-of-marketing


Research papers

Learning to live in Lilliput, the media-land where small is beautiful

Severe TV audience fragmentation in the United States is prelude to a worldwide ratings slide. This paper argues that from the experience in the United States, audience fragmentation does not signal the end of mass market television. American viewers...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Erwin Ephron
June 15, 1997
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Citation

Ephron, E. (1997a, June 15). Learning to live in Lilliput, the media-land where small is beautiful. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/learning-to-live-in-lilliput-the-media-land-where-small-is-beautiful


Research papers

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Aidan O'Driscoll
June 15, 1997
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Citation

O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/changing-deliveryscapes-in-marketing