Business and ubiquity

Date of publication: June 15, 1997

Author: Olwen H. Wolfe


Ubiquity means "presence everywhere or in many places, especially simultaneously" (Webster's New Collegiate Dictionary), a quality attributed to gods. Global business today demands ubiquity of its players. Theoretically, we can get dose to achieving this by using communications technology and modern means of travel. Practically, however, we are only human and must live with dampened illusions. The good news is that there are ways to make human attempts at ubiquity sustainable. The qualitative typology of international business executives that follows highlights some of the most successful and satisfying attitudes and habits of those who have turned ubiquity into an art.

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