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B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved September 26, 2024, from
Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research
Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research-french-