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Tuck, M. (1971a, June 15). Practical frameworks for advertising and research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research
Minter, C. (1970a, September 01). Can advertising and media planning be improved by the use of single-source data?. ANA - ESOMAR. Retrieved September 26, 2024, from
Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model
Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection
Berent, P. H. (1967a, August 01). Company image research as a basis for umbrella advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/company-image-research-as-a-basis-for-umbrella-advertising
Marc and Bertier (1967a, August 01). The choice of media (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-choice-of-media-french-
Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-choice-of-media
Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-