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Reflexions on the concept of a general marketing model

Date of publication: August 1, 1969

Catalogue: The European Marketing Research Review 1969

Author: Patrice Bertier

Abstract:

Let us consider a firm and assume that it conceives and implements its own advertising. Let us ask what is possible and reasonable to expect of the media executive. Let us then ask the same question of the advertising executive and try to define in which decision context these men work or should work.

Patrice Bertier

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Research Papers

A new concept of marketing

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

 

June 15, 1959

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Citation

Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing


Research Papers

Application of a general model in multi-national marketing planning

Catalogue: Seminar 1971: Multi-Country Research

Authors: Oluf T. Damm, Flemming Hansen

 

June 15, 1971

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Citation

Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning


Research Papers

A new concept of marketing (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

 

June 15, 1959

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Citation

Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing-french-


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Citation

Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing-french-