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Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research reports

An investigation to subscribe to a major qualitative review of prepared soup market in the UK

At the end of March 1975 CRAM Ltd, the country's leading specialistsin psychological consumer research, will undertake a large-scalequalitative research study of the Prepared Soup Market. The research will provide a Motivational Analysis of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 17, 1975
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Citation

, C. (1975a, February 17). An investigation to subscribe to a major qualitative review of prepared soup market in the UK. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/an-investigation-to-subscribe-to-a-major-qualitative-review-of-prepared-soup-market-in-the-uk


Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974
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Citation

, C. (1974a, December 12). Qualitative research into the brand image of Rose's. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-brand-image-of-rose-s


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images


Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974
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Citation

, C. (1974a, July 12). Report on image and depth research on peas. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-image-and-depth-research-on-peas


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
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Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973
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Citation

, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/thwaites-image-study-