Abstract:
Beekay-Bauknecht is manufacturers of 'complete kitchens', i.e. both units and appliances, and in Germany are second only to Poggenpohl. The research was required to assess their position, in qualitative terms, on the British market, in order to assist advertising strategy and content. It was considered necessary to investigate both retailers and customer opinions in order to derive a composite picture of Beekay.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
Research Papers
The role of store design in the development of an established retail brand
Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Andy Turton, Debbie Boshell
 
June 15, 1995
Research Papers
A place of one's own
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Anthony Eastaugh, Stephen Porter
 
August 1, 1975
Research Papers
Basic research for product planning and product development
Catalogue: ESOMAR/WAPOR Conference 1965
Author: Sander de Leve
Company: Philips International
June 15, 1965
