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Riis Christenben, S. (1976a, June 15). Measuring advertising effect through multidimensional scaling of perceptions and preferences. ANA - ESOMAR. Retrieved September 26, 2024, from
Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/aspects-of-agricultural-marketing
Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product
Samli, C. (1976a, June 15). Segmentation index and store image in retail and service establishments. ANA - ESOMAR. Retrieved September 26, 2024, from