Back

Aspects of agricultural marketing

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: David H. Pickard, Howard Biggs

Abstract:

The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy; 5) The development of agricultural export markets. While it deals with some of the purely technical problems of conducting market research in agriculture, its main concern is with the relationships between production and marketing in agriculture and the consequential implication for the role of the researcher.

David H. Pickard

Author

This is a long description of some author details.

Howard Biggs

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/aspects-of-agricultural-marketing