Aspects of agricultural marketing

Date of publication: June 15, 1976


The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy; 5) The development of agricultural export markets. While it deals with some of the purely technical problems of conducting market research in agriculture, its main concern is with the relationships between production and marketing in agriculture and the consequential implication for the role of the researcher.

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