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Aspects of agricultural marketing

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: David H. Pickard, Howard Biggs

Abstract:

The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy; 5) The development of agricultural export markets. While it deals with some of the purely technical problems of conducting market research in agriculture, its main concern is with the relationships between production and marketing in agriculture and the consequential implication for the role of the researcher.

David H. Pickard

Author

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Howard Biggs

Author

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Aspects of international panel market research in the agricultural sector

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: M. Bourgnon

 

June 15, 1972

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Citation

Bourgnon, M. (1972a, June 15). Aspects of international panel market research in the agricultural sector. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/aspects-of-international-panel-market-research-in-the-agricultural-sector


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Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: H. E. Buchholz

 

June 15, 1972

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Buchholz, H. E. (1972a, June 15). Impact of agricultural market research. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/impact-of-agricultural-market-research


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Catalogue: ESOMAR/WAPOR Congress 1967

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Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia


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Citation

Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia