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Morgan, Pymont and Bond (1987a, September 01). The application of micro-modelling to predicting total market mix potential. ANA - ESOMAR. Retrieved June 26, 2024, from
Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems