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Artificial intelligence and expert systems

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Juergen Schwoerer, Jean-Paul Frappa

Abstract:

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the requirements for successful implementation will be examined from the potential user's point of view.

Juergen Schwoerer

Author

This is a long description of some author details.

Jean-Paul Frappa

Author

This is a long description of some author details.

Research Papers

Pricing new products at better value for money

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean-Paul Frappa, Yves Marbeau

 

June 15, 1982

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Citation

Frappa and Marbeau (1982a, June 15). Pricing new products at better value for money. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/pricing-new-products-at-better-value-for-money


Research Papers

Expert systems in strategic marketing planning

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

 

June 15, 1987

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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning


Research Papers

Product screening and product optimization

Catalogue: Seminar 1983: New Product Development

Author: Juergen Schwoerer

 

November 2, 1983

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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-


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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-