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Artificial intelligence and expert systems

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Juergen Schwoerer, Jean-Paul Frappa

Abstract:

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the requirements for successful implementation will be examined from the potential user's point of view.

Juergen Schwoerer

Author

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Jean-Paul Frappa

Author

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Research Papers

The use of expert systems in marketing

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John Davis

 

June 15, 1986

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Citation

Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-expert-systems-in-marketing


Research Papers

Artificial intelligence applied to computer aided interviewing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Carsten Stig Poulsen

 

June 15, 1993

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Citation

Poulsen, C. S. (1993a, June 15). Artificial intelligence applied to computer aided interviewing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/artificial-intelligence-applied-to-computer-aided-interviewing


Research Papers

Expert systems in strategic marketing planning

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

 

June 15, 1987

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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning


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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning