Abstract:
The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the requirements for successful implementation will be examined from the potential user's point of view.
Research Papers
Pricing new products at better value for money
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Paul Frappa, Yves Marbeau
 
June 15, 1982
Research Papers
Expert systems in strategic marketing planning
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
 
June 15, 1987
Research Papers
Product screening and product optimization
Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
 
November 2, 1983
