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Speetzen, R. (1988a, September 01). Quality of exposure and advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quality-of-exposure-and-advertising-effectiveness
Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Hodgson, P. B. (1988a, September 01). Why leisure research is different. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/why-leisure-research-is-different
Papadopoulos, Marshall and Heslop (1988a, September 01). Strategic implications of product and country images. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategic-implications-of-product-and-country-images
Prester, H. G. (1988a, September 01). Cohort analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cohort-analysis
Bowring, C. (1988a, September 01). Conversations about advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/conversations-about-advertisements
Learner, Phillips and Rousseau (1988a, September 01). Managing marketing productivity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/managing-marketing-productivity
Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Rehorn, J. (1988a, September 01). How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing. ANA - ESOMAR. Retrieved September 26, 2024, from