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Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved September 23, 2024, from
Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/communications-research-for-financial-service-marketing
Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-
Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved September 23, 2024, from
Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions (French). ANA - ESOMAR. Retrieved September 23, 2024, from
van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved September 23, 2024, from
Meek, K. D. (1982a, June 15). Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties. ANA - ESOMAR. Retrieved September 23, 2024, from
Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved September 23, 2024, from
Danloy, P. (1982a, June 15). Banking communication (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/banking-communication-french-