Abstract:

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking communication and the various forms it may assume. In doing so we will have to distinguish between the effects of the nationalization process as it takes place and the medium and long-term consequences of this measure which may be glimpsed. But it would be wise to preface this study by giving some thought to the following question: can the image of banks and bankers be held to be a cause of nationalization considering that the image results from the expression of the quality of the profession's insertion into its environment?