You searched for: "research"

The results has been filter on Catalogues containing ESOMAR Handbook Of Market And Opinion Research.
ANA has found 41 results for you, in 1433 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Data processing and analysis

This chapter describes the data processing and data analysis stages of the quantitative market research process. These steps follow after data have been collected by interviewers, respondents or via automated registration systems. They are followed...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Niels J. Grommé
September 1, 1998
×

Citation

Grommé, N. J. (1998a, September 01). Data processing and analysis. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/data-processing-and-analysis


Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998
×

Citation

Brooks and Bowles (1998a, September 01). Retail market measurement. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/retail-market-measurement


Research papers

Statistic and significance testing

Statistics may be defined as ‘the collection, analysis and interpretation of numerical data’. As market research is concerned mostly with counting and measuring, it is not surprising that the theory of statistics can play an important part...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Harris
September 1, 1998
×

Citation

Harris, P. (1998a, September 01). Statistic and significance testing. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/statistic-and-significance-testing


Research papers

Quantification methods

Hayashi’s quantification methods are multivariate analysis techniques dealing with qualitative data, which were developed by Dr. Chikio Hayashi, former Director-General of the Institute of Statistical Mathematics (Tokei-Suri Kenkyuzyo), in the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Masahiko Sato
September 1, 1998
×

Citation

Sato, M. (1998a, September 01). Quantification methods. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/quantification-methods


Research papers

A socio-economic standard system of classification of respondents

Brazil may well be the country with the largest experience of using a uniform socio-economic classification system in the world. It adopted one such system in 1970, as a result of the recommendation proposed by a panel nominated by the National...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Pergentino Mendes de Almeida
September 1, 1998
×

Citation

de Almeida, P. M. (1998a, September 01). A socio-economic standard system of classification of respondents. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/a-socio-economic-standard-system-of-classification-of-respondents