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Research papers

Packaging research

Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
September 1, 1998
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Citation

Schlaeppi, T. (1998a, September 01). Packaging research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/packaging-research-5332


Research papers

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ruth McNeil
September 1, 1998
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Citation

McNeil, R. (1998a, September 01). Employee research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/employee-research


Research papers

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Bartram
September 1, 1998
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Citation

Bartram, P. (1998a, September 01). Financial research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/financial-research


Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/quantitative-research


Research papers

Qualitative research

"Qualitative research is: a) an attempt to capture the sense that lies within, and that structures what we say about what we do; b) an exploration, elaboration and systemisation of the significance of an identified phenomenon; c) the illuminative...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mary Goodyear
September 1, 1998
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Citation

Goodyear, M. (1998a, September 01). Qualitative research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-5336


Research papers

Media research

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Dina Raimondi
September 1, 1998
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Citation

Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/media-research-5326


Research papers

Quality and ethics in market research and social research

Quality in marketing and opinion research is difficult to define, as it means different things to different people. To some, it means carrying out research studies in accordance with current best practice, using methodologies which are ‘state of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ivor Shalofsky
September 1, 1998
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Citation

Shalofsky, I. (1998a, September 01). Quality and ethics in market research and social research . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/quality-and-ethics-in-market-research-and-social-research-


Research papers

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz
September 1, 1998
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Citation

Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/research-among-children-


Research papers

Designing market research studies

In this chapter, we examine how market researchers set about designing market research studies. Market researchers will rarely be able to pursue their ideal’ design, so it is a process of compromise. Decisions have to be made about what degree...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: David Smith
September 1, 1998
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Citation

Smith, D. (1998a, September 01). Designing market research studies. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/designing-market-research-studies