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Research papers

Government and social research

Research used to describe or understand a situation is the general topic of this section. Government and other social research is embedded into a setting which includes market modelling, brand equity, media audience research, financial research,...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Mohler
September 1, 1998
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Citation

Mohler, P. (1998a, September 01). Government and social research . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/government-and-social-research-


Research papers

Packaging research

Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
September 1, 1998
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Citation

Schlaeppi, T. (1998a, September 01). Packaging research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/packaging-research-5332


Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998
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Citation

Leventhal and Reynolds (1998a, September 01). Site location studies and geodemographics. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/site-location-studies-and-geodemographics


Research papers

Quantitative research

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/quantitative-research