Abstract:
The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are available and the benefits and difficulties of each. It is also important to understand that these will differ by country. This chapter sets out the major data collection methodologies used in market research today as well as discussing the opportunities new technologies are presenting to us.
Research Papers
Information technology bypasses boundaries
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
 
June 15, 1984
Research Papers
Practical considerations of the technique of telephone interviewing
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Derek Simonds, Gordon Haymes
 
September 1, 1974
Research Papers
Current methodologies in the Middle East and North Africa
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
 
September 1, 1997
