Abstract:
The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are available and the benefits and difficulties of each. It is also important to understand that these will differ by country. This chapter sets out the major data collection methodologies used in market research today as well as discussing the opportunities new technologies are presenting to us.
This could also be of interest:
Research Papers
Creativity in quantitative research
Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
Research Papers
Quantitative market research
Catalogue: The European Marketing Research Review 1969
Author: Mario Nevegna
 
August 1, 1969
Research Reports
Quantitative research into symbols for Motorfair
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1979
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)