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Quantitative research

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Didy Ward

Abstract:

The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are available and the benefits and difficulties of each. It is also important to understand that these will differ by country. This chapter sets out the major data collection methodologies used in market research today as well as discussing the opportunities new technologies are presenting to us.

Didy Ward

Author

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Research Papers

Information technology bypasses boundaries

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Emile M. C. van Westerhoven

 

June 15, 1984

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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries


Research Papers

Practical considerations of the technique of telephone interviewing

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Derek Simonds, Gordon Haymes

 

September 1, 1974

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Citation

Simonds and Haymes (1974a, September 01). Practical considerations of the technique of telephone interviewing. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/practical-considerations-of-the-technique-of-telephone-interviewing


Research Papers

Current methodologies in the Middle East and North Africa

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel

 

September 1, 1997

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Citation

Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-


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Citation

Ward, D. (1998a, September 01). Quantitative research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-