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Becker, C. (1998a, June 15). Local brands, global brands. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/local-brands-global-brands
Speetzen and Jager (1997a, June 15). Regional media planning. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/regional-media-planning
Roy and Das Munshi (1997a, June 15). Supermarkets and the small independent retailer. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/supermarkets-and-the-small-independent-retailer
Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/developing-a-local-soft-drink-brand
Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/readership-research-for-local-free-sheets
Gigli and Haney (1995a, July 01). Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting. ANA - ESOMAR. Retrieved June 29, 2024, from
Baker and Ryan (1995a, June 15). Global branding. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/global-branding
Vihalemm, T. (1995a, April 01). Fast-developing markets in Estonia. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/fast-developing-markets-in-estonia
Ling, C. C. (1995a, April 01). GM Hungary. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/gm-hungary