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Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Wu and Valsler (2014a, June 15). Newsflash: reaching Asia's high income earners. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/newsflash-reaching-asia-s-high-income-earners


Videos

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Luzia Celeste Rodrigues
June 15, 2013
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Citation

Rodrigues, L. C. (2013a, June 15). Let's go game!. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/let-s-go-game-