Abstract:

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global findings. This research, with a target release date of November 2013, has a unique approach of decoding mobile consumption among the world's affluent population. In addition to the main research findings, we'll also be able to provide results from various case studies using actual advertising campaigns to evaluate ad effectiveness relating to mobile news consumption.