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Research papers

Customer-driven innovation through online communities

Learnings about recruiting, engaging and driving innovation with multinational online communities of consumers who are both creative problem-solvers and representative of GSK's target markets are shared in this presentation. From 2005 through the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Julie Wittes Schlack, Andrea Harkins
Companies: Communispace Corporation, GSK
November 16, 2010
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Citation

Schlack and Harkins (2010a, November 16). Customer-driven innovation through online communities. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities


Research papers

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Federico Trovato, Alex Batchelor
Companies: BrainJuicer, Philips International
November 16, 2010
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Citation

Trovato and Batchelor (2010a, November 16). One part resonance, one part edge. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/one-part-resonance-one-part-edge


Research papers

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010
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Citation

Owen, R. (2010a, November 16). Go deeper. Get closer. Be braver.. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/go-deeper-get-closer-be-braver-