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One part resonance, one part edge

Date of publication: November 16, 2010

Catalogue: Innovate 2010: Innovation Detonation

Companies: BrainJuicer, Philips International

Authors: Federico Trovato, Alex Batchelor

Abstract:

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing their organization, crafted a completely new platform through collaborative efforts with BrainJuicer that could redefine and validate consumer insights effectively, ensuring that only the most potent would be carried through to guide new product development.

Federico Trovato

Author

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Alex Batchelor

Author

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