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Raschip, R. (2013a, June 15). Brand growth 2.0. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/brand-growth-2-0
Christopoulos and Berbecaru (2013a, June 15). Radler, a refreshing beer mix. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/radler-a-refreshing-beer-mix
Michal and Cir (2013a, June 15). Fidorka re-launch in the Czech Republic. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/fidorka-re-launch-in-the-czech-republic
Prasad, S. (2013a, June 15). The power of the dark side. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-power-of-the-dark-side
Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer
Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/how-cool-brands-stay-hot-in-cee