You searched for: "happiness"

The results has been filter on Catalogues containing Latin America 2006.
ANA has found 2 results for you, in 113 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Nokia colors

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...

Catalogue: Latin America 2006
Authors: Ivan Casas, Gonzalo Peña, Jose Sosa
October 8, 2006
×

Citation

Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/nokia-colors


Research papers

From perception to experience

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand how brand promises are received by customers and in...

Catalogue: Latin America 2006
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 8, 2006
×

Citation

Socorro and Moiguer (2006a, October 08). From perception to experience. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/from-perception-to-experience