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Nokia colors

Date of publication: October 8, 2006

Catalogue: Latin America 2006

Authors: Ivan Casas, Gonzalo Peña, Jose Sosa

Abstract:

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela.

Ivan Casas

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Gonzalo Peña

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This is a long description of some author details.

Jose Sosa

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Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/designing-relevance