Back

Nokia colors

Date of publication: October 8, 2006

Catalogue: Latin America 2006

Authors: Ivan Casas, Gonzalo Peña, Jose Sosa

Abstract:

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela.

Ivan Casas

Author

This is a long description of some author details.

Gonzalo Peña

Author

This is a long description of some author details.

Jose Sosa

Author

This is a long description of some author details.

Research Papers

How to turn Latin American trends into market opportunities

Catalogue: Latin America 2006

Author: Jean Christophe Salles

Company: GfK

October 8, 2006

×

Citation

Salles, J. (2006a, October 08). How to turn Latin American trends into market opportunities. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/how-to-turn-latin-american-trends-into-market-opportunities


Research Papers

Pop art project

Catalogue: Qualitative 2006

Authors: Andréa Lima, Paula Luz, Richard Nelson

 

October 8, 2006

×

Citation

Lima, Luz and Nelson (2006a, October 08). Pop art project. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/pop-art-project


Research Papers

Gaining synergy through multi-method research

Catalogue: Panel Research 2006

Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan

 

October 8, 2006

×

Citation

Casas, Peña and Perez-Galan (2006a, October 08). Gaining synergy through multi-method research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/gaining-synergy-through-multi-method-research


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/gaining-synergy-through-multi-method-research