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Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes
Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved June 29, 2024, from