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Consumer reaction to retail price and display changes

Date of publication: August 1, 1968

Catalogue: The European Marketing Research Review 1968

Authors: Anthony Cunningham, Norman O'Connor

Abstract:

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol air freshener, within the limits imposed by time and the variations allowed by the co-operating grocery chain store.

Anthony Cunningham

Author

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Norman O'Connor

Author

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Research Papers

Has the price change impacted consumer loyalty?

Catalogue: ESOMAR Conference on Marketing 2004

Author: Vojtech Spacil

 

October 10, 2004

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Citation

Spacil, V. (2004a, October 10). Has the price change impacted consumer loyalty?. ANA - ESOMAR. Retrieved May 23, 2025, from


https://ana.esomar.org/documents/has-the-price-change-impacted-consumer-loyalty-


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Catalogue: Seminar 1996: The Big Brand Challenge

Author: Judith Passingham

Company: KANTAR TNS Malaysia

June 15, 1996

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Passingham, J. (1996a, June 15). Every day low price. ANA - ESOMAR. Retrieved May 23, 2025, from


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Haggling, bargaining and fixed price policies

Catalogue: Retail 2007

Authors: Damodar Mall, Piyul Mukherjee

 

February 19, 2007

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Mall and Mukherjee (2007a, February 19). Haggling, bargaining and fixed price policies. ANA - ESOMAR. Retrieved May 23, 2025, from


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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved May 23, 2025, from


https://ana.esomar.org/documents/haggling-bargaining-and-fixed-price-policies