Abstract:
This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol air freshener, within the limits imposed by time and the variations allowed by the co-operating grocery chain store.
Research Papers
Success or failure
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Harald Ruppe
 
November 6, 1985
Research Papers
The computer in media planning
Catalogue: ESOMAR/WAPOR Conference 1965
Author: M. H. J. Webb
 
June 15, 1965
