Back

Consumer reaction to retail price and display changes

Date of publication: August 1, 1968

Catalogue: The European Marketing Research Review 1968

Authors: Anthony Cunningham, Norman O'Connor

Abstract:

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol air freshener, within the limits imposed by time and the variations allowed by the co-operating grocery chain store.

Anthony Cunningham

Author

This is a long description of some author details.

Norman O'Connor

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Has the price change impacted consumer loyalty?

Catalogue: ESOMAR Conference on Marketing 2004

Author: Vojtech Spacil

 

October 10, 2004

×

Citation

Spacil, V. (2004a, October 10). Has the price change impacted consumer loyalty?. ANA - ESOMAR. Retrieved March 07, 2025, from


https://ana.esomar.org/documents/has-the-price-change-impacted-consumer-loyalty-


Research Papers

Every day low price

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Judith Passingham

Company: KANTAR TNS Malaysia

June 15, 1996

×

Citation

Passingham, J. (1996a, June 15). Every day low price. ANA - ESOMAR. Retrieved March 07, 2025, from


https://ana.esomar.org/documents/every-day-low-price


Research Papers

Haggling, bargaining and fixed price policies

Catalogue: Retail 2007

Authors: Damodar Mall, Piyul Mukherjee

 

February 19, 2007

×

Citation

Mall and Mukherjee (2007a, February 19). Haggling, bargaining and fixed price policies. ANA - ESOMAR. Retrieved March 07, 2025, from


https://ana.esomar.org/documents/haggling-bargaining-and-fixed-price-policies


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved March 07, 2025, from


https://ana.esomar.org/documents/haggling-bargaining-and-fixed-price-policies