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Consumer reaction to retail price and display changes

Date of publication: August 1, 1968

Catalogue: The European Marketing Research Review 1968

Authors: Anthony Cunningham, Norman O'Connor

Abstract:

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol air freshener, within the limits imposed by time and the variations allowed by the co-operating grocery chain store.

Anthony Cunningham

Author

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Norman O'Connor

Author

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Research Papers

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Gordon Heald

Company: Gallup International Association

June 15, 1971

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Citation

Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-use-of-covariance-analysis-as-a-means-of-analysing-the-price-setting-policy-for-a-company-s-product


Research Papers

Success or failure

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Harald Ruppe

 

November 6, 1985

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Citation

Ruppe, H. (1985a, November 06). Success or failure . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/success-or-failure-


Research Papers

The computer in media planning

Catalogue: ESOMAR/WAPOR Conference 1965

Author: M. H. J. Webb

 

June 15, 1965

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Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-computer-in-media-planning-


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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-computer-in-media-planning-