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Research papers

Shifting form a circuit to packet world

The paper examines trends emerging in the telecommunications industry by considering the business and network strategies of a new breed of entrants such as Qwest and Level 3’s referred to as bandwidth carriers and considers the assumptions...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Eric de Fontenay
June 15, 1998
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Citation

de Fontenay, E. (1998a, June 15). Shifting form a circuit to packet world . ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/shifting-form-a-circuit-to-packet-world-


Research papers

Birds of a feather phone together

The fast development of mobile telephony in many countries has surprised many forecasters. However based on the results presented here we believe that using a value-based approach could have reduced the gap between projections and market reality ...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Michael Bjorn, Michel Ladet
June 15, 1998
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Citation

Bjorn and Ladet (1998a, June 15). Birds of a feather phone together. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/birds-of-a-feather-phone-together


Research papers

Business and ubiquity

Ubiquity means "presence everywhere or in many places, especially simultaneously" (Webster's New Collegiate Dictionary), a quality attributed to gods. Global business today demands ubiquity of its players. Theoretically, we can get dose to achieving...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Olwen H. Wolfe
June 15, 1997
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Citation

Wolfe, O. H. (1997a, June 15). Business and ubiquity. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/business-and-ubiquity


Research papers

Buyer-seller relationship

The communication is questioning the role of the New Information and Communication Tools in the development of inter-organizational buyer-seller cooperative relationships. Based on an integration of information systems and marketing theories, this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Nathalie Guibert
November 1, 1996
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Citation

Guibert, N. (1996a, November 01). Buyer-seller relationship . ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/buyer-seller-relationship-


Research papers

Will this kill that?

Will new on-line media - particularly Internet-based ones - forever change the way we communicate? Will they forever change commercial communications such as advertising? Who will benefit, who will loose? How may marketing and research be affected?...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Philippe Boutié
September 1, 1996
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Citation

Boutié, P. (1996a, September 01). Will this kill that? . ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/will-this-kill-that-