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Research papers

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005
Authors: Judith Langer, Sharon Dimoldenberg
Company: GfK
November 13, 2005
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Citation

Langer and Dimoldenberg (2005a, November 13). Social and technology trends as a springboard for qualitative research. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/social-and-technology-trends-as-a-springboard-for-qualitative-research


Research papers

Home banking versus personal banking in the retail market

Technology is a key resource of profound importance for corporate profitability and growth. One specific form of technology in retailing is self-service technology. The services industry, however, could be viewed as different from the product...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Norman E. Marr, Gerard P. Prendergast
June 15, 1992
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Citation

Marr and Prendergast (1992a, June 15). Home banking versus personal banking in the retail market. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/home-banking-versus-personal-banking-in-the-retail-market