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Social and technology trends as a springboard for qualitative research

Date of publication: November 13, 2005

Catalogue: Qualitative 2005

Company: GfK

Authors: Judith Langer, Sharon Dimoldenberg

Abstract:

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the future. Qualitative research draws - consciously or not - on the broad social-cultural environment in which it exists. Popular culture and technological innovations also impact the ways of working. This paper reviews past, present and future social and technology trends that have or will impact qualitative research.

Judith Langer

Author

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Sharon Dimoldenberg

Author

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Citation

Wallis and Briese (2005a, November 15). Striking gold in the qualitative mine. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/striking-gold-in-the-qualitative-mine


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McPhee, N. (2005a, September 21). Research ethics, morality and quality. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/research-ethics-morality-and-quality


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Citation

Rademacher and Güntzel (2005a, November 13). A new qualitative approach in concept development. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/a-new-qualitative-approach-in-concept-development


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Citation

Langer and Dimoldenberg (2005a, November 13). Social and technology trends as a springboard for qualitative research. ANA - ESOMAR. Retrieved August 11, 2022, from


https://ana.esomar.org/documents/a-new-qualitative-approach-in-concept-development