The results has been filter on Tags containing Seminar 1966: The Role of Market Research In The Creation of Advertising.
ANA has found 14 results for you, in
2089 ms.
Currently showing results 10 to 18.
Didn’t find what you were looking for? Try the Advanced Search!
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Jetter, U. (1965a, June 15). The Delta Copy Test I. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-i
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test