Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in this paper are divided into pre-test methods and post-test methods according to the order of sequence at which they were examined during this research programme.
Authors: Arne Krogh Nielsen, Lorenz C. Andersen
June 15, 1983
- This could also be of interest