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Experiments in comparative content of copy-test

Date of publication: September 7, 1964

Catalogue: ESOMAR Congress 1964

Author: Heinz Alpers

Abstract:

Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in this paper are divided into pre-test methods and post-test methods according to the order of sequence at which they were examined during this research programme.

Heinz Alpers

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Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/continental-quilts-copy-test