Abstract:
Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in this paper are divided into pre-test methods and post-test methods according to the order of sequence at which they were examined during this research programme.
Research Papers
The Delta Copy Test
Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Otto W. Rohde
 
June 15, 1965
Research Papers
Comparability in the measurement of advertising persuasion
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Arne Krogh Nielsen, Lorenz C. Andersen
 
June 15, 1983
