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Experiments in comparative content of copy-test

Date of publication: September 7, 1964

Catalogue: ESOMAR Congress 1964

Author: Heinz Alpers

Abstract:

Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in this paper are divided into pre-test methods and post-test methods according to the order of sequence at which they were examined during this research programme.

Heinz Alpers

Author

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Research Papers

The Delta Copy Test

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: Otto W. Rohde

 

June 15, 1965

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Citation

Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-delta-copy-test-


Research Papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Imre Breuer

 

June 15, 1981

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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states


Research Papers

Comparability in the measurement of advertising persuasion

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Arne Krogh Nielsen, Lorenz C. Andersen

 

June 15, 1983

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Citation

Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion


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Citation

Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion