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O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion
Twigg and Wolfe (1968a, June 15). Problems in communicating the results of market segmentation studies. ANA - ESOMAR. Retrieved September 25, 2024, from
Lignel and Cadet (1967a, August 01). The problems of market segmentation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-problems-of-market-segmentation
Schild and Antoine (1967a, June 15). A market segmentation on holidays abroad. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-market-segmentation-on-holidays-abroad
Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-
Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-method-of-market-segmentation