A market segmentation on holidays abroad

Date of publication: June 15, 1967

Company: NIPO

Abstract:

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample surveys. The figures indicate in what percent of Dutch families one or more persons went abroad for their holidays in the years indicated. The trend of going abroad is even steeper if analysed in connection with the number of families who take a holiday away from home at all.

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