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Peckham, J. O. (1974a, September 01). Marketing advertising patterns . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/marketing-advertising-patterns-
Clunies-Ross, C. W. (1967a, June 15). Patterns in the ways that advertising works. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/patterns-in-the-ways-that-advertising-works
Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-