Back

Patterns in the ways that advertising works

Date of publication: June 15, 1967

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Company: Nestlé

Author: Charles W. Clunies-Ross

Abstract:

The paper has been developed as a generalisation of the conditions where certain methods, advice and cautions are in order on the choice and interpretation of research. Two main ideas are brought out: the importance of the product to a person and the previous level of advertising. Before these ideas are developed further it is worthwhile to close up some blind alleys.

Charles W. Clunies-Ross

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

How advertising works

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Thornton C. Lockwood

 

June 15, 1967

×

Citation

Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-advertising-works


Research Papers

Advertising works

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Authors: Theodore Nowak, Seymour Smith

Company: The Coca-Cola Company

June 15, 1971

×

Citation

Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-works


Research Papers

How internet advertising works

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Rex Briggs, Horst Stipp

 

June 15, 2000

×

Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Clunies-Ross, C. W. (1967a, June 15). Patterns in the ways that advertising works. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works-