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Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved September 25, 2024, from
Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved September 25, 2024, from