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Methods of measuring the difficulty of language used in advertising copy

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Pompeo Abruzzini

Abstract:

This report describes the principal methods used for measuring the difficulty of language, makes a critical survey of the circumstances in which they can be used and discusses the problems associated with adapting some of them to other languages. Some recent experiments conducted by RAI (Radiotelevisione Italiana) in this field of research are also considered.

Pompeo Abruzzini

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Research Papers

Complementary of methods in copy-testing

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Piet Vanden Abeele, I. Butaye

 

June 15, 1979

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Citation

Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/complementary-of-methods-in-copy-testing-


Research Papers

The Delta Copy Test

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: Otto W. Rohde

 

June 15, 1965

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Citation

Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-delta-copy-test-


Research Papers

Experiments in comparative content of copy-test

Catalogue: ESOMAR Congress 1964

Author: Heinz Alpers

 

September 7, 1964

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Citation

Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test


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Citation

Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test