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Methods of measuring the difficulty of language used in advertising copy

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Pompeo Abruzzini

Abstract:

This report describes the principal methods used for measuring the difficulty of language, makes a critical survey of the circumstances in which they can be used and discusses the problems associated with adapting some of them to other languages. Some recent experiments conducted by RAI (Radiotelevisione Italiana) in this field of research are also considered.

Pompeo Abruzzini

Author

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Citation

Abruzzini, P. (1965a, June 15). Methods of measuring the difficulty of language used in advertising copy. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/methods-of-measuring-the-difficulty-of-language-used-in-advertising-copy