You searched for: "*"

The results has been filter on Tags containing Seminar 1980: Media Measurement And Media Choice.
ANA has found 46 results for you, in 138 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The quality of magazine and tv exposures

The objective of media planning is to establish, within the framework of the budget for a specific advertising target, the optimum cost-effective combination of carriers for the advertising in question. As a rule, the selection of the media is based...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Rolf Speetzen, Wilfried Wenzel
June 15, 1980
×

Citation

Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved July 03, 2024, from


https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures