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The quality of magazine and tv exposures

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: Rolf Speetzen, Wilfried Wenzel

Abstract:

The objective of media planning is to establish, within the framework of the budget for a specific advertising target, the optimum cost-effective combination of carriers for the advertising in question. As a rule, the selection of the media is based on the available media usage analyses.

Rolf Speetzen

Author

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Wilfried Wenzel

Author

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Research Papers

Multi media effects: Synergy between television, tv magazine and newspaper ads?

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Leendert van Meerem

 

June 15, 1990

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Citation

van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/multi-media-effects-synergy-between-television-tv-magazine-and-newspaper-ads-


Research Reports

Quality Street TV commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1976

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Citation

, C. (1976a, October 01). Quality Street TV commercials. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/quality-street-tv-commercials


Research Papers

Bringing magazine measurement into the 21st century

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Danielle Siegers, Patrick Hermie, Peter Masson

Company: Bucknull & Masson

June 1, 2008

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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century


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Citation

Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century