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Research papers

The latest developments in bar-code scanning in food stores

This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Graham C. Suffolk
Company: Nielsen
June 15, 1984
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Citation

Suffolk, G. C. (1984a, June 15). The latest developments in bar-code scanning in food stores. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-latest-developments-in-bar-code-scanning-in-food-stores