Abstract:
This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.
Date of publication: June 15, 1984
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Company: Nielsen
Author: Graham C. Suffolk
Abstract:
This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.
This is a long description of some author details.
Plat and Leeflang (1988a, September 01). Scanning scanning opportunities. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/scanning-scanning-opportunities
Kaiser, B. P. (1986a, June 04). Assortment changes un food retail stores. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/assortment-changes-un-food-retail-stores
Huppert, E. (1982a, June 15). Scanning data for improved retail marketing. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing
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Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
Research and decision | Authors: H. S. Rich, J. S. Smith |
Suffolk, G. C. (1984a, June 15). The latest developments in bar-code scanning in food stores. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing