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The latest developments in bar-code scanning in food stores

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Company: Nielsen

Author: Graham C. Suffolk

Abstract:

This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.

Graham C. Suffolk

Author

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Research Papers

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988

Authors: Frans W. Plat, Peter S.H. Leeflang

 

September 1, 1988

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Citation

Plat and Leeflang (1988a, September 01). Scanning scanning opportunities. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/scanning-scanning-opportunities


Research Papers

Assortment changes un food retail stores

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

 

June 4, 1986

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Citation

Kaiser, B. P. (1986a, June 04). Assortment changes un food retail stores. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/assortment-changes-un-food-retail-stores


Research Papers

Scanning data for improved retail marketing

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Egon Huppert

Company: Nielsen

June 15, 1982

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Citation

Huppert, E. (1982a, June 15). Scanning data for improved retail marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing


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Citation

Suffolk, G. C. (1984a, June 15). The latest developments in bar-code scanning in food stores. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing