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Gray and Wilcox (1995a, July 01). The UK reach and frequency model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-uk-reach-and-frequency-model
Fatti, P. (1995a, February 14). Measures of association and correlation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measures-of-association-and-correlation
Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states
Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved September 26, 2024, from
Wilcox, S. (1992a, June 15). The UK reach and frequency model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-uk-reach-and-frequency-model-4001
Engel, W. E. (1992a, June 15). Radio reach and frequency revisited after 25 years: Do quintile probabilities still produce accurate estimates?. ANA - ESOMAR. Retrieved September 26, 2024, from
Kamin, H. (1992a, June 15). The value of incremental reach. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-value-of-incremental-reach
McPheters, R. M. (1992a, June 15). Use of scanner data to measure the effects of magazine advertising and frequency on product volume. ANA - ESOMAR. Retrieved September 26, 2024, from
Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness