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Cottrell, R. J. (1993a, June 15). Proactive relationship management. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/proactive-relationship-management
Comber and Greig (1992a, September 01). Defining and tracking consumer expectations. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/defining-and-tracking-consumer-expectations
Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning