Back

Market research for pricing and product positioning

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Company: Maritz Research

Authors: Lewis H. Knickerbocker, N. Nichols

Abstract:

This paper briefly reviews the different procedures currently used by market researchers to predict new product success. It then describes the price and positioning model currently being developed by The American Cyanamid Company in conjunction with Maritz Marketing Research.

Lewis H. Knickerbocker

Author

This is a long description of some author details.

N. Nichols

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Product development and (re)positioning

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Eric Meinardt, Dirk Huisman

Company: SKIM

June 1, 1994

×

Citation

Meinardt and Huisman (1994a, June 01). Product development and (re)positioning. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/product-development-and-re-positioning


Research Papers

Getting the product mix strategy right via model for positioning assessment and potential prediction

Catalogue: Seminar 1983: New Product Development

Authors: Robert L. Klein, Katherine A. Moore, Sandra K. Eubank

 

November 2, 1983

×

Citation

Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/getting-the-product-mix-strategy-right-via-model-for-positioning-assessment-and-potential-prediction


Research Papers

Pharmaceutical pricing

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Authors: Diana Grose, Alan J. Bowditch

 

June 15, 1991

×

Citation

Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/pharmaceutical-pricing


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/pharmaceutical-pricing