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Market research for pricing and product positioning

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Company: Maritz Research

Authors: Lewis H. Knickerbocker, N. Nichols

Abstract:

This paper briefly reviews the different procedures currently used by market researchers to predict new product success. It then describes the price and positioning model currently being developed by The American Cyanamid Company in conjunction with Maritz Marketing Research.

Lewis H. Knickerbocker

Author

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N. Nichols

Author

This is a long description of some author details.

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Meinardt and Huisman (1994a, June 01). Product development and (re)positioning. ANA - ESOMAR. Retrieved June 03, 2025, from


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https://ana.esomar.org/documents/getting-the-product-mix-strategy-right-via-model-for-positioning-assessment-and-potential-prediction


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Citation

Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/pharmaceutical-pricing