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Grunert, K. G. (1987a, October 26). Estimating cognitive structure from qualitative data. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/estimating-cognitive-structure-from-qualitative-data
Bastin, Letarte and Perrien (1987a, October 26). Using the bootstrapping technique for simplifying the analysis of conjoint measurement results. ANA - ESOMAR. Retrieved June 03, 2024, from
Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement
Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved June 03, 2024, from
Hooley, Wilson and Wigodsky (1987a, October 26). The ADTRAC model for advertising tracking. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-adtrac-model-for-advertising-tracking
Böcker and Hubel (1987a, October 26). Analysing family purchasing for better media planning. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/analysing-family-purchasing-for-better-media-planning
Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/promotional-pricing-effects
Hess, A. P. (1987a, October 26). Message power and marketing strategy simulations . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/message-power-and-marketing-strategy-simulations-