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Research papers

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Josep Chias, Javier Creus
June 15, 1990
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Citation

Chias and Creus (1990a, June 15). The development of a funding strategy for municipal culture managers. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-development-of-a-funding-strategy-for-municipal-culture-managers


Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990
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Citation

James and Wright (1990a, June 15). The role of the Sydney Opera House in the performing arts market. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-role-of-the-sydney-opera-house-in-the-performing-arts-market


Research papers

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Truze M. Lodder, Jozsi Toth
Company: Motivaction International B.V.
June 15, 1990
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Citation

Lodder and Toth (1990a, June 15). Marketing at the Opera. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/marketing-at-the-opera


Research papers

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Managers of art museums and of other similar organisations such as art galleries are therefore increasingly turning to marketing to help them better understand and satisfy the needs and wants of their various publics. This paper reports some...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross
June 15, 1990
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Citation

Duhaime, Joy and Ross (1990a, June 15). On the appreciation process of art objects and the experience of visiting an exhibition in an art museum. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum


Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
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Citation

Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/marketing-plan-for-the-construction-and-exploitation-of-italian-cultural-heritage-collections